The YouTube application for television is getting a new visual and sound design
Google has provided the YouTube TV app with a new animated (and sounded) splash screen. The goal is to make it recognizable and memorable, much like Netflix's.
YouTube is one of Google's flagship services. The Mountain View firm continues to make changes. For the best, when it comes to chasing charlatans with credibility stickers, for example. If you have a connected television and have recently updated YouTube TV, you may have noticed a change in the logo of the video-sharing application: it animates when it starts. A chime that switches to the sound design of another well-known streaming platform.
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Although instantly recognizable, the YouTube logo was static. It therefore had no distinctive sound. Andrew Lebov, designer in the artistic department of YouTube, goes into detail on the design of the new splash screen of the application, and on the sound creation in particular. He states on the company's blog that "the initial idea behind the intro sound was to have something lively, attractive and easily recognizable, so that as soon as you hear it — even far from your TV or your device — you know something is about to appear on YouTube".
With its new visual and sound design, YouTube wants to be instantly recognizable
But what exactly is YouTube trying to communicate? To achieve its ends, Google called on Antfood, a company specializing in sound design. Through their collaboration, they managed to determine that the new jingle must be memorable, identifiable and flexible enough to be used on any type of device in different contexts. The result of their common reflection and their work gave the following chime.